IndexAdVertisement

A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Information
Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousands of sites in an efficient manner. The campaigns often involve running ads over a category (run-of-category) or an entire network (run-of-network). Site-specific buys are not a major emphasis when dealing with advertising networks. In fact, site-specific buys are not even available at some networks, so as not to conflict with in-house sales reps.
Ad networks vary in size and focus. Large ad networks may require premium brands and millions of impressions per month. Small ad networks may accept unbranded sites with thousands of impressions per month.
One of the key issues for publishers is exclusive vs. non-exclusive representation. Exclusive representation generally brings a higher percentage of revenue sharing, but sometimes results in a smaller percentage of ad inventory being sold. In non-exclusive arrangements, publishers may use secondary advertising options to fill the space left unsold by the primary ad network.

Index Advertisment

"Index Advertisement" You can advertise the business on the web using the The site like the PhilippineIndex.com that they can develop the advertisement and to publish on the web your Business or something you need to Advertised.

SEM

"Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
The industry peak body Search Engine Marketing Professional Organization (SEMPO) founded by Barbara Coll, Dana Todd, Jessie Stricchiola, Noel McMichael, Brett Tabke, Kevin Lee, Christine Churchill and Fredrick Marckini in 2003, includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan.. The New York Times defines SEM as 'the practice of buying paid search listings'."
This all about of the Marketing in website. it is very useful to make your business grow and make know easily the business in website

SEO

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Adsense

Google AdSense definition - computer

A keyword advertising system that allows Web sites to monetize their content via Google ads. Google delivers text, image and video ads to the site based on the keywords embedded in the site's pages, which have been modified with JavaScript code to accept the ads. If site visitors click on the ads, the Web site shares in the revenues. AdSense is the Web site counterpart to Google's AdWords, which are ads on search engine results pages. See Google AdWords and keyword advertising.
AdSense

Information Sec. Certification

Information Security Certifications
The profession of information security has seen an increased demand for professionals who are experienced in network security auditing, penetration testing, and digital forensics investigation. The increased demand for security professionals is one of the reasons why many of the highest paying technical certifications have a security focus. Here are some of the more popular certifications that focus on information security:
• CISSP - The Certified Information Systems Security Professional
• ISSAP - Information Systems Security Architecture Professional - a CISSP certification with a concentration in information systems security architecture.
• ISSEP - Information Systems Security Engineering Professional- a CISSP certification with a concentration in information systems security engineering.
• ISSMP - Information Systems Security Management Professional - a CISSP certification with a concentration in information systems security management.
• CISM - Certified Information Security Manager
• CSSLP - Certified Secure Software Lifecycle Professional
• SSCP - Systems Security Certified Practitioner

ANTI-VIRUS

ANTI-VIRUS
Virus attacks are one of the most costly and destructive forces that networks face today. All computers everywhere network whether owned by the company or by individuals are expected to have up-to-date anti-virus software installed to ensure the best defense against these attacks. Some of computers have McAfee anti-virus software installed when they are configured for the network. All incoming email is protected by McAfee Groupshield anti-virus software which is installed on all UIS email servers. If you are not sure if your computer has up-to-date anti-virus software, try to check your anti-virus software status and install or update your software.
ANTI-VIRUS